An upscale retailer tapped Atlanta-based SPI to produce an online, event management portal to consolidate sales, discounts and promotional data into a central location.

With IBM's Rational Application Developer for Websphere Software, SPI utilized a DB2 back-end to deploy a Websphere Application Server that streamlined promotional activities and provided national access to individual store data.

SPI's outsourcing solution not only centralized the retailer's information, but it also provided the capability to plan and manage individual inventory and project future sales.

Due to the portal's success, the client requested that SPI develop its national advertising planning and management system to provide consistency across all of the retailer's national and regional campaigns.